Classmate Review 3

The idea I was most interested in during today’s presentations was the “College Hits CD”. The product itself was really good because as a college student I could tell he did his research when it came to the music he chose for the CD. Every song on the CD has been a recent hit and in the world now where one can hardly keep up with the new music, it is great to have it all in one place and on one CD.

Another factor that caught my eyes as a college student was the price of the product. It is nice to se a low price for a product developed for college students because being in college doesn’t allow much time for a real job making real money. The price is great for the audience the CD is intended for, but I cannot see there being much of a profit from the sale of this product. To create this CD, one would have to get copyright permission, which is costly as well as might even have to pay royalties. With so many songs from different artists to pay for it hardly seems like the CD, which is already considerably cheap for what it is, will turn out a profit.

Though, if the product is advertised to enough people and enough consumers want it there is a chance that the creator could break over even. The examples of advertising shown in class were all beautifully done. Every image of the ads that would be in the magazines and/or newspapers was executed so well that this product seemed real. The sound bite for the radio advertisement was also done extremely well. All the advertisements presented made me really want to buy this CD! Advertising on the television would also greatly help in the sale of this product; I think more attention should be given to a TV ad then an advertisement in the newspaper because more college students watch television.

If he wanted to take this product from just one CD to a whole mix CD distribution business, he could pick different target audiences. There could be compilation discs targeted at people from ages 10 to 100! There would even be business in making themed CDs for birthdays, weddings, and the holidays.

This idea has a lot of room for further development. It was presented extremely well with many visuals and he was very knowledgeable about his product.